Event planning has evolved dramatically in recent years. Whether you’re organizing a global leadership summit or a small team meeting, chances are you’ve considered both virtual and in-person options — or even a hybrid approach.

But here’s what many planners overlook: the speaker who shines on a big stage isn’t always the same speaker who captivates through a webcam. Each format requires unique skills and traits.

When you're planning a conference or business event, the right keynote speaker can make all the difference. A truly great keynote speaker can captivate your audience, inspire real change, and leave a lasting impression long after the event wraps up. But finding the perfect speaker isn't always easy. It takes careful thought to make sure they align with your event's goals and truly connect with your audience.