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Which Public Speaker Is Right For You?
If you’re an event planner, you’ve probably spent countless hours scouring the Internet, researching public speakers to book for a conference, workshop, or other gathering. But if you’re new to booking public speakers, you might be a little overwhelmed by all the options available — especially considering the different categories of speakers that exist. But fret not; below is a quick guide to understanding the various speaker types out there and how they can impact your event.
Risk Aversion is Holding Your Organization Back
One of the most important qualities represented in leaders is their ability to make decisions. The challenge is that many are afraid.
They’re afraid of responsibility. They’re afraid to fail. They’re afraid of disappointment. So, what do they do? They play it safe. They make decisions that produce incremental outcomes.
But is that what your business needs?
I learned how to lead in the Marine Corps. Our leadership curriculum was centered on decision-making, more particularly on how to take calculated, measured risks so you can find the advantage in any scenario. What was the goal? To find the advantage and win.
Artificial vs. Emotional Intelligence in Sales
As consumers we are used to engaging with AI-driven technology when it comes to trying to solve customer service issues — oftentimes whether we like it or not. But what about the world of B2B sales, where human interaction remains necessary - especially when it comes to addressing customer indecision? In this blog, we set out to offer some insight and predictions of how artificial intelligence may impact the emotional intelligence necessary for salespeople to help customers navigate the high-stakes world of B2B buying.
Why (and How) Keynote Speakers Should Diversify
As the world of corporate keynote speakers grows more expansive, it’s harder for speakers to distinguish themselves using only their exceptional speeches. To truly stand out from the crowd, they’ll need to build a personal brand. This blog walks through the steps keynote speakers can take to build a brand that will tell their story, boost digital awareness, and drive bookings.
From Challenger to JOLT: Reflections on Sales and Service 12 Years Later
What’s changed in the 11 years between The Challenger Sale and The JOLT Effect, and how has the research and learnings developed while writing the first book influenced the information provided in the newest one? This blog attempts to figure that out.