In a world overflowing with content, the speakers who rise above the noise are those who know how to tell a truly strategic story. Storytelling isn’t just entertainment—it’s a powerful communication tool that transforms information into something meaningful, memorable, and actionable. At Kirkpatrick Agency, we see firsthand how great storytellers turn moments on stage into lasting impact.

Event planning has evolved dramatically in recent years. Whether you’re organizing a global leadership summit or a small team meeting, chances are you’ve considered both virtual and in-person options — or even a hybrid approach.

But here’s what many planners overlook: the speaker who shines on a big stage isn’t always the same speaker who captivates through a webcam. Each format requires unique skills and traits.

When you're planning a conference or business event, the right keynote speaker can make all the difference. A truly great keynote speaker can captivate your audience, inspire real change, and leave a lasting impression long after the event wraps up. But finding the perfect speaker isn't always easy. It takes careful thought to make sure they align with your event's goals and truly connect with your audience.

If you’re an event planner, you’ve probably spent countless hours scouring the Internet, researching public speakers to book for a conference, workshop, or other gathering. But if you’re new to booking public speakers, you might be a little overwhelmed by all the options available — especially considering the different categories of speakers that exist. But fret not; below is a quick guide to understanding the various speaker types out there and how they can impact your event.